Brasil Brand

We are Brasil, spelled with the letter S

We are a diverse and multicultural country that combines a vast array of forms, ecosystems, rhythms, and colors. We are all about sustainability and about protecting the environment. How can one ultimately include all of these elements in just one symbol?

The Brasil Brand reflects all of these nuances and contours that enhance and highlight the qualities of a country that is both modern and larger than life. Many of the references that helped create the brand can be found in nature, such as our green forests, the bright yellow sunshine that blesses our land, bringing joy to all the people, or even the shades of blue that can be seen in the waves along the vast coast of our country.

When combined with the diversity of our people, our spirituality, and our cultural festivities, these elements created the spark for what became the Brasil Brand.

The Brasil Brand is of free use by professionals and companies that promote Brazil abroad, based on concepts that are coherent with the brand’s values, such as diversity and respect for nature and people. It can be used by professionals, as well as national and international organizations.

Do you have any doubts about the use of the Brasil Brand?

Send an e-mail to brasilbrand@embratur.com.br