The Town, a journey of multisensory experience

Having debuted in 2023, in São Paulo, The Town festival has established itself as a landmark cultural event, attracting audiences passionate about performances and presentations that seek to fuse renowned artists from different musical genres. This festival, already an integral part of the São Paulo cultural scene, offers a unique experience, celebrating music in its diversity. It is today a platform for visibility and appreciation of internationally recognized artists and emerging talents.

Inspired by Rock in Rio, the biggest Brazilian music festival, The Town is set at the Interlagos Race Track, transforming this iconic space into a vibrant playground of music, art and culture. The city, already known for its cultural effervescence, becomes the epicenter of this great spectacle that intends to take place every two years.

In its first edition, The Town presented an incredible variety of artists, embracing styles ranging from rock to pop, electronic and hip-hop. The sonic diversity of this festival reflects the rich musical mosaic that defines the contemporary scene in the world. The Town positions itself as an immersive experience that involves music, art, gastronomy, and social interaction. This multisensory experience unites generations, styles, and artistic expressions, transforming the Autódromo de Interlagos into an epicenter of creativity, diversity and passion for music.

When and where does it happen?

The Town takes place every two years at the Autódromo de Interlagos, normally in the second semester. The city of São Paulo becomes the stage for this great multisensory spectacle.

Festivities

Events and activities

Unforgettable Stages and Performances

The Town’s main stages are the heart of the festival, featuring big names in world music. From the established legends performing on the Skyline and The One Stages, to the rising stars of the Factory Stage, each performance is a unique experience, captivating spectators with immersive chords and energetic performances. The diversity of attractions offers a variety of genres and artists, from the established to the less conventional, providing unexpected musical discoveries and spectacular performances from music stars.

Art, Gastronomy and Social Interaction

The spaces dedicated to art at The Town are an invitation to exploration. From stunning visual installations to sensory experiences, the festival stands out as a space for artistic expression. Furthermore, the gastronomic offer is an essential part of the experience, with a variety of culinary options ranging from local food trucks to gourmet dishes. The festival is an opportunity for participants to experience authentic flavors that reflect the rich diversity of Brazilian cuisine.

Commitment to Sustainability and Diversity

Like its sister festival, Rock in Rio, The Town stands out for its sustainable footprint and commitment to diversity. The festival creates a temporary community where music lovers connect and share unique experiences, contributing to the construction of lasting memories.